FOR IMMEDIATE RELEASE

RICH & RUDE LIFESTYLE TO HOLD LAUNCH PARTY

OFFICIAL LAUNCH OF THE RICH&RUDE LIFESTYLE BRAND

“SUCK MY DECK” TO LAUNCH SATURDAY

LOS ANGELES-MAY 6, 2010 FOR IMMEDIATE: RICH & RUDE, the lifestyle brand, to hold official product launch party at the OVERLOAD SKATE SHOP, on May 8, 2010. The OVERLOAD SKATE SHOP is located at 3064 University Avenue in San Diego California. Launch party will begin at 8:30 pm and will end at 10:30 pm Saturday.

Among the items RICH & RUDE lifestyle clothing and accessory will launch are T-Shirts, including some V Neck and tank top designs. Also RICH & RUDE will be launching its first in a series of three, “Suck My Deck” skate decks. Entitled 20/20 these decks boast an ophthalmologist 20/20 vision chart as under deck graphics art.

Lisa Jackson, motion picture wardrobe specialist, said: “RICH & RUDE” definitely represents the new generation of surf and skate brands. The clothes are comfortable, stylish yet not too mainstream in its look and feel. I can really see young people gravitating towards its message.”

RICH & RUDE produces clothing and accessories for fashion forward and success-driven individuals who live or represent a causal lifestyle that is skate and surf inspired.

RICH & RUDE products are sold primarily over the internet and can be found at www.richnrudelifestyle.com

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For more information please contact: Kania Burnett at kburnette@ricnhnrudelifestyle.com or 619.261.1057